Martha B. Adams, MD, MA, FACP

Dr. Adams’ knowledge and experience centers on the design, development, implementation, use, and evaluation of health information technology. She has particular expertise in mobile technology and telemedicine, secure systems for transmission of health data, and clinical decision support to improve quality and safety and reduce the costs of healthcare.

Dr. Adams has been:

  • Medical Director for Clinical Laboratory Services in the primary care network of Duke University Affiliated Physicians, Inc.
  • Clinical Chief of General Internal Medicine in the Duke University academic medical center
  • Vice Chair for Clinical Affairs in the Department of Medicine at Duke
  • Director for Credentialing in the Department of Medicine as well as a member of the Credentials Committee for the entirety of Duke Health and the Private Diagnostic Clinic.


She is known for her expertise in Clinical Informatics Research & Development. In addition she founded and co-developed a decision support tool, CustomID, in use by Duke University Hospital, as well as the CustomID framework deployed in 30 hospitals in the Netherlands, all designed to improve dissemination of customized guidelines for antimicrobial stewardship.

She is a member of the Duke Center for Health Informatics. She is a member of the Board of Directors for the American Medical Informatics Association (AMIA). Dr. Adams is on the editorial board of the journal Informatics in Primary Care.  She previously served on the board of NCHICA, the North Carolina Health Information and Communications Alliance.

Dr. Adams earned degrees from Randolph-Macon Woman’s College, Mount Holyoke College, and the University of Virginia. She trained in internal medicine at North Carolina Memorial Hospital in Chapel Hill, North Carolina, where she was the first female Chief Resident. She is a Fellow in the American College of Physicians and has been elected annually to America’s Best Doctors, 2007-2012. Dr. Adams holds the title of Professor Emerita, Medicine and Clinical Informatics at Duke University.